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Why you’re “too early”

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Internet Basics

📓Online Commodities

Consumer and Creator

📓1. Creator = Consumer📓2. The Active Consumer📓3. “Creator-GTM”📓3.A. Where the Viral Things Are📓4. The Anonymous Economy📓5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

📓Work to Be Done

⬜ Creator Financing

📓Untraditional Talent📓Villains/Heroes, Love/Technology

Creator Extras

📓Influencing Influencers

Investment

📓Total Content Market (TCM)/Content TAM (C-TAM)📓“Organic” = unpaid?📓Rethinking Consumer LTV📓Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish📓VC Managers: Finding your style📓Women’s Consumer (2022)

Translation

📓“GenZ”

Personal Journal

📓An intro to Personal Journal📓“Levers”📓“Examples”📓Advice for a Y1/Y2 woman in VC📓Advice for a Y3 woman in VC 📓Women and Wikipedia 📓Invest in the Opposition 📓Me & Paul📓Very Specific Advice📓Young People📓Content vs. Journalism

© EM 2024

This is completely anecdotal.

It’s because the GP didn’t have “conviction” to go to bat for you over another person in their portfolio for you. The personal connection wasn’t there. I think that there are metrics that GPs set without the intention of discrimination. The idea that anyone has to face societal difficulty to hit anything in a business is a concept most investors aren’t used to.

This is especially true in the Consumer VC practice.