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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionCreators as StartupsContent is Eating the World5.A. Untraditional TalentCreator Studies
1. Intro to Creator Studies2. Creator Policy3. Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism‣
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© EM 2024
Untraditional Talent
Good talent is good talent. How to price not… technical people. And not “business” people either.
In short, I have three points:
- The job of venture capitalists was never supposed to be just to invest in tech; it is to invest in risky, undervalued talent.
- Technical talent (even the least professionally proven) are aware of their individual market worth.
- A “cracked” 17-year-old programmer knows they can raise $3M at, at least $15M post.
- Growth kids…. don’t work like that yet.
- Good nontechnical talent is hard to find.
The real bet in something like this [have yet to figure out 6/26/2024] is if that last part 50k Users = 50k Viewers is actually true.
I don’t think it’s 1:1, but I do think there’s some math behind it. [WORKING]