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Manifesto

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Internet Basics

📓Online Commodities

Consumer and Creator

📓1. Creator = Consumer📓2. The Active Consumer📓3. “Creator-GTM”📓3.A. Where the Viral Things Are📓4. The Anonymous Economy📓5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

📓Work to Be Done📓Statements; No Mission

⬜ Creator Financing

📓Untraditional Talent📓Villains/Heroes, Love/Technology

Creator Extras

📓Content is Eating the World📓A Spectrum of Influence📓Influencing Influencers

Investment

📓Total Content Market (TCM)/Content TAM (C-TAM)📓Revisiting Community Investing📓Rethinking Consumer LTV📓“Organic” = unpaid?📓Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish📓VC Managers: Finding your style📓Women’s Consumer (2022)📓The “online” button

Translation

📓“GenZ”

Personal Journal

📓An intro to Personal Journal📓Unfortunately 📓How to Build a Fund📓I Don’t Want to Be You📓Advice for a Y1/Y2 woman in VC📓Advice for a Y3 woman in VC 📓My love letter to Journalists📓Women and Wikipedia 📓Manifesto📓Invest in the Opposition 📓Not On Your Side📓Creator vs. Kinda “creator”📓Forced Content.📓“Pedigree”📓“Levers”📓“Cleanup”📓“Examples”📓Me & Paul📓Very Specific Advice📓Why I dropped out📓Young People📓How to be Jealous📓Content vs. Journalism📓To Be Free
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Personal Investment Stuff
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Freshman Year
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Old Stuff
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Tell me your thoughts

© EM 2024

Actually, I can write this in a few sentences.

If you are doing something strongly. Something with a strong thesis: you MUST FIGURE OUT and invest in the opposition

This is completely anecdotal.

What I Believe

I believe in developed thought.

The kind that takes time, space, and self-trust. The world doesn’t need more noise; it needs refined, original thinking—work that’s lived, not just said. I believe you have to earn your ideas through honesty, hardship, and the courage to say something only you could say.

I believe in the value of real people over artificial influence.

I believe creators are the architects of modern culture—and deserve to own the means of their production.

I believe elegance is a form of clarity.

That intellect and aesthetics should coexist without apology.

I believe your most meaningful work often comes from the hardest things you’ve lived through—once you’ve made something beautiful out of them.

I believe in long-term compounding:

Of relationships, of investments, of attention, of identity.

What I Reject

I reject the glorification of hustle without depth.

Speed is not the same as movement. Volume is not the same as meaning.

I reject credentialism as a proxy for intelligence or insight.

You don't need a title to make something important.

I reject the idea that creators are unserious or unscalable.

Some of the most valuable companies of the next decade will start as individuals with vision.

I reject the expectation to dilute, defer, or explain my taste.

Taste is an asset. It should be protected.

III. What I Commit To

I commit to thinking in decades, not quarters.

To protecting the time it takes to develop ideas worth sharing and building systems worth scaling.

I commit to writing things worth quoting and building things worth backing.

I commit to surrounding myself with people who raise my standards and sharpen my thinking.

I commit to balancing ambition with grace.

I commit to never outsourcing taste.

My Purpose

I am here to bridge the worlds of capital, culture, and creativity.

To back the pre-founders—those with vision before they have a deck. To support creators who build not just audiences, but economies. To make sure beauty, originality, and honesty have real infrastructure behind them.

My work is a bet on individuals.

Not because they’re perfect, but because they are real.

Design Principles

  • Precision over perfection.
  • Show, don’t explain.
  • Default to sophistication.
  • Compound trust.
  • Always hold the original thought.
  • Make it beautiful, or don’t make it.
  • Be the source.