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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingNonTechnicals
5.A. Pre-founder: Nontechnicals5.B. “Cleanup”Creator Studies
1. Intro to Creator Studies2. Intro to Creator Policy4. A Spectrum of Influence5. Influencing Influencers3. The History of the Creator Economy2. View: ResearchInvestment
TCM/C-TAMRevisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”DirectoryPersonal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Loose”“Examples”Me & PaulVery Specific AdviceWhy I dropped outHow to be Jealous‣
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© EM 2024
“Examples”
This is completely anecdotal.
I get asked a lot about examples of how Nontechnicals… from a content-driven, not necessarily growth-driven operator → founder pipeline sense.
Similar to “Pedigree,” I think examples of concepts, unless it’s something that’s not really your idea, slow you down.
Here are my pro’s and con’s of using examples when you’re trying to explain something:
Pros:
- It’s signal there’s a trend developing
- It’s a mutual understanding for you and the other person
- The right example can explain the thought process for you
Cons: