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“Examples”

So Not Done

“Examples”

This is completely anecdotal.

I get asked a lot about examples of how Nontechnicals… from a content-driven, not necessarily growth-driven operator → founder pipeline sense.

Similar to “Pedigree,” I think examples of concepts, unless it’s something that’s not really your idea, that slow you down.

Here are my pro’s and con’s of using examples when you’re trying to explain something:

Pros:

  • It’s signal there’s a trend developing
  • It’s a mutual understanding for you and the other person
  • The right example can explain the thought process for you

Cons:

  • If there isn’t one… then it feels like it isn’t a real idea