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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionCreators as StartupsContent is Eating the World5.A. Untraditional TalentCreator Studies
1. Intro to Creator Studies2. Creator Policy3. Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism© EM 2024
Content-implied TAM.
Total Content Market & Content TAM
There are two ways to consider Content as a traditional investor.
- Total Available Content Market. Is the content niche engaged? Popular? Large? Small?
- Total Attention Market Share of the company you’re looking at. How much of those eyeballs are seeing the content that company produces?
I was watching Thiel’s Stanford YC chat. And he pointed out this:
Meaning,
What is Total Content Market (TCM)
Total Content Market (TCM) is a way to determine the amount of attention ownership a company or product has online.
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CTM helps businesses understand competitive market as attention, rather than comparing individual revenue.
Opposite to TAM, to which it focuses on previously-purchased customers, CTM is live-time data that proposes “speculative” or content-implied curious customers. To which, if converted, can be a more accurate online customer.
Simply put, it’s the total available online attention market segment for a product or service.
Total Content Market Share
Content Market Share = Individual Brand Channel Views/Total Keyword Brand Views [x] 100
Content TAM
Content TAM is a