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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. โCreator-GTMโ3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionContent is Eating the World5.A. Untraditional TalentVillains/Heroes, Love/TechnologyFundamentals & FrameworksMake Great Content.Creator Studies
1. Intro to Creator Studies2. Creator Policy4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTVโOrganicโ = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomenโs Consumer (2022)The โonlineโ buttonTranslation
โGenZโPersonal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia โPedigreeโโContextโโLeversโโCleanupโโExamplesโMe & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalismยฉ EM 2024
Content-implied TAM.
Total Content Market & Content TAM
There are two ways to consider Content as a traditional investor.
- Total Available Content Market. Is the content niche engaged? Popular? Large? Small?
- Total Attention Market Share of the company youโre looking at. How much of those eyeballs are seeing the content that company produces?
What is Total Content Market (TCM)
Total Content Market (TCM) is a way to determine the amount of attention ownership a company or product has online.
Content TAM
CTM helps businesses understand competitive market as attention, rather than comparing individual revenue.
Opposite to TAM, to which it focuses on previously-purchased customers, CTM is live-time data that proposes โspeculativeโ or content-implied curious customers. To which, if converted, can be a more accurate online customer.
Simply put, itโs the total available online attention market segment for a product or service.
Total Content Market Share
Content Market Share = Individual Brand Channel Views/Total Keyword Brand Views [x] 100