๐Ÿ““

TCM/C-TAM

**Scroll Down**

Internet Basics

๐Ÿ““Online Commodities

How HTTPS works

Consumer and Creator

๐Ÿ““1. Creator = Consumer๐Ÿ““2. The Active Consumer๐Ÿ““3. โ€œCreator-GTMโ€๐Ÿ““3.A. Where the Viral Things Are๐Ÿ““4. The Anonymous Economy๐Ÿ““5. Pre-founder: People-focused investing

NonTechnicals

๐Ÿ““5.A. Pre-founder: Nontechnicals

Creator Studies

๐Ÿ““1. Intro to Creator Studies๐Ÿ““2. Intro to Creator Policy๐Ÿ““4. A Spectrum of Influence๐Ÿ““5. Influencing Influencers๐Ÿ““3. The History of the Creator Economy๐Ÿ““3. Creator Segmentation๐ŸชŸ2. View: Research

Investment

๐Ÿ““TCM/C-TAM๐Ÿ““Revisiting Community Investing๐Ÿ““Rethinking Consumer LTV๐Ÿ““โ€œOrganicโ€ = unpaid?๐Ÿ““Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish๐Ÿ““VC Managers: Finding your style๐Ÿ““Womenโ€™s Consumer (2022)๐Ÿ““The โ€œonlineโ€ button

Translation

๐Ÿ““โ€œGenZโ€๐Ÿ““Directory

Personal Journal

๐Ÿ““An intro to Personal Journal๐Ÿ““Advice for a Y1/Y2 woman in VC๐Ÿ““Advice for a Y3 woman in VC ๐Ÿ““My love letter to Journalists๐Ÿ““Women and Wikipedia ๐Ÿ““โ€œPedigreeโ€๐Ÿ““โ€œContextโ€๐Ÿ““โ€œExamplesโ€๐Ÿ““Me & Paul๐Ÿ““Very Specific Advice๐Ÿ““Why I dropped out๐Ÿ““How to be Jealous
โ€ฃ
Personal Investment Stuff
โ€ฃ
Freshman Year
โ€ฃ
Old Stuff

ยฉ EM 2024

Content-implied TAM.

Content TAM

Total Content Market (TCM) is a way to determine the amount of attention ownership a company or product has online.

image

CTM helps businesses understand competitive market as attention, rather than comparing individual revenue.

Opposite to TAM, to which it focuses on previously-purchased customers, CTM is live-time data that proposes โ€œspeculativeโ€ or content-implied curious customers. To which, if converted, can be a more accurate online customer.

Simply put, itโ€™s the total available online attention market segment for a product or service.

Total Content Market Dominance

Content Market Dominance = Individual Brand Channel Views/Total Keyword Brand Views [x] 100

Problem Fatigue

The internet means individuals are being exposed to problems that they themselves donโ€™t even experience, but because of online exposure, can relate to.

At maximum, there must be a cognitive loadโ€ฆ some kind of number of problems that they can think of being important to a point where they seek out a solution.

Solution Fatigue

The frequency of products that solve specific problems reduces urgency to purchase knowing that there are probably exactly competitions that you can buy at any time.