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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionUntraditional TalentVillains/Heroes, Love/TechnologyCreator Extras
A Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)“Organic” = unpaid?Rethinking Consumer LTVIntroducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)Translation
“GenZ”Personal Journal
An intro to Personal JournalAlcohol and VCHow to be JealousNot On Your Side“Pedigree”“Levers”“Cleanup”“Examples”My love letter to JournalistsUnfortunately Why I dropped outAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC Women and Wikipedia ManifestoDating in Your IndustryInvest in the Opposition Forced Content.Me & PaulVery Specific AdviceYoung PeopleContent vs. JournalismTo Be Free© EM 2024
Content-implied TAM.
Total Content Market & Content TAM
There are two ways to consider Content as a traditional investor.
- Total Available Content Market. Is the content niche engaged? Popular? Large? Small?
- Total Attention Market Share of the company you’re looking at. How much of those eyeballs are seeing the content that company produces?
What is Total Content Market (TCM)
Total Content Market (TCM) is a way to determine the amount of attention ownership a company or product has online.
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Content TAM
CTM helps businesses understand competitive market as attention, rather than comparing individual revenue.
Opposite to TAM, to which it focuses on previously-purchased customers, CTM is live-time data that proposes “speculative” or content-implied curious customers. To which, if converted, can be a more accurate online customer.
Simply put, it’s the total available online attention market segment for a product or service.
Total Content Market Share
Content Market Share = Individual Brand Channel Views/Total Keyword Brand Views [x] 100
- Total Content Market & Content TAM
- What is Total Content Market (TCM)
- Content TAM
- Total Content Market Share