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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingNonTechnicals
5.A. Pre-founder: NontechnicalsCreator Studies
1. Intro to Creator Studies2. Intro to Creator Policy4. A Spectrum of Influence5. Influencing Influencers3. The History of the Creator Economy3. Creator Segmentation2. View: ResearchInvestment
TCM/C-TAMRevisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”DirectoryPersonal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Examples”Me & PaulVery Specific AdviceWhy I dropped outHow to be Jealous© EM 2024
Content-implied TAM.
Content TAM
Total Content Market (TCM) is a way to determine the amount of attention ownership a company or product has online.
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CTM helps businesses understand competitive market as attention, rather than comparing individual revenue.
Opposite to TAM, to which it focuses on previously-purchased customers, CTM is live-time data that proposes “speculative” or content-implied curious customers. To which, if converted, can be a more accurate online customer.
Simply put, it’s the total available online attention market segment for a product or service.
Total Content Market Dominance
Content Market Dominance = Individual Brand Channel Views/Total Keyword Brand Views [x] 100
Problem Fatigue
The internet means individuals are being exposed to problems that they themselves don’t even experience, but because of online exposure, can relate to.
At maximum, there must be a cognitive load… some kind of number of problems that they can think of being important to a point where they seek out a solution.
Solution Fatigue
The frequency of products that solve specific problems reduces urgency to purchase knowing that there are probably exactly competitions that you can buy at any time.