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TCM/C-TAM

Internet Basics

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Online Commodities

Consumer and Creator

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1. Creator = Consumer
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2. The Active Consumer
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3. β€œCreator-GTM”
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3.A. Where the Viral Things Are
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4. The Anonymous Economy
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5. Pre-founder: People-focused investing
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5. Pre-founder: Nontechnicals

Creator Studies

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1. Intro to Creator Studies
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2. Creator Policy
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2. View: Research
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3. A Spectrum of Influence
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4. Influencing Influencers

Investment

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TCM/C-TAM
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Revisiting Community Investing
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Rethinking Consumer LTV
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β€œOrganic” = unpaid?
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Introducing: LiveWriting, anti-Press Publish
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VC Managers: Finding your style
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Women’s Consumer.
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The β€œonline” button

Translation

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β€œGenZ”
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Directory

Personal Journal

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An intro to Personal Journal
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Advice for a Y2/Y2 woman in VC
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Advice for a Y3 woman in VC
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My love letter to Journalists
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Women and Wikipedia
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β€œPedigree”

Β© EM 2024

Content-implied TAM.

Content TAM

Total Content Market (TCM) is a way to determine the amount of attention ownership a company or product has online.

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CTM helps businesses understand competitive market as attention, rather than comparing individual revenue.

Opposite to TAM, to which it focuses on previously-purchased customers, CTM is live-time data that proposes β€œspeculative” or content-implied curious customers. To which, if converted, can be a more accurate online customer.

Simply put, it’s the total available online attention market segment for a product or service.

Calculate Content Market Size

Content Market Size = Individual Brand Channel Views/Total Keyword Brand Views [x] 100