📓

Total Content Market (TCM)/Content TAM (C-TAM)

**Scroll Down**

Internet Basics

📓Online Commodities

Consumer and Creator

📓1. Creator = Consumer📓2. The Active Consumer📓3. “Creator-GTM”📓3.A. Where the Viral Things Are📓4. The Anonymous Economy📓5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

📓Work to Be Done📓Statements; No Mission

⬜ Creator Financing

📓Untraditional Talent📓Villains/Heroes, Love/Technology

Creator Extras

📓Content is Eating the World📓A Spectrum of Influence📓Influencing Influencers

Investment

📓Total Content Market (TCM)/Content TAM (C-TAM)📓Revisiting Community Investing📓Rethinking Consumer LTV📓“Organic” = unpaid?📓Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish📓VC Managers: Finding your style📓Women’s Consumer (2022)📓The “online” button

Translation

📓“GenZ”

Personal Journal

📓An intro to Personal Journal📓Unfortunately 📓How to Build a Fund📓I Don’t Want to Be You📓Advice for a Y1/Y2 woman in VC📓Advice for a Y3 woman in VC 📓My love letter to Journalists📓Women and Wikipedia 📓Manifesto📓Dating in Your Industry📓Alcohol and VC📓Invest in the Opposition 📓Not On Your Side📓Creator vs. Kinda “creator”📓Forced Content.📓“Pedigree”📓“Levers”📓“Cleanup”📓“Examples”📓Me & Paul📓Very Specific Advice📓Why I dropped out📓Young People📓How to be Jealous📓Content vs. Journalism📓To Be Free
‣
Personal Investment Stuff
‣
Freshman Year
‣
Old Stuff
⚡
Tell me your thoughts

© EM 2024

Content-implied TAM.

Total Content Market & Content TAM

So Not Done

There are two ways to consider Content as a traditional investor.

  1. Total Available Content Market. Is the content niche engaged? Popular? Large? Small?
  2. Total Attention Market Share of the company you’re looking at. How much of those eyeballs are seeing the content that company produces?

What is Total Content Market (TCM)

Total Content Market (TCM) is a way to determine the amount of attention ownership a company or product has online.

image

Content TAM

CTM helps businesses understand competitive market as attention, rather than comparing individual revenue.

Opposite to TAM, to which it focuses on previously-purchased customers, CTM is live-time data that proposes “speculative” or content-implied curious customers. To which, if converted, can be a more accurate online customer.

Simply put, it’s the total available online attention market segment for a product or service.

Total Content Market Share

Content Market Share = Individual Brand Channel Views/Total Keyword Brand Views [x] 100
  • Total Content Market & Content TAM
  • What is Total Content Market (TCM)
  • Content TAM
  • Total Content Market Share