Regardless of my title, function or experience: I consistently sat in conversations to which individuals, much older and wiser, couldn’t seem to agree on a clinical definition of what exactly “Creator” is.

You could be the “founder type” or not, but everyone, at some point, finds cracks somewhere. Mine has shifted around at a normal pace. Throughout my internships, co-ops, contracts and full-times of my early 20s, there was an overarching topic that I, being on the younger side, was asked about a lot: content.

It’s safe to say that it’s been working itself out for a while. There are elements of it that might seem obvious. It could be media, it could be social, it could be people.

My general takeaway is to work on the things that sound fuzzy, regardless on if they make you money off the bat or not. Not because you know anything particularly more than anyone, but because someone has to start asking very particular questions to get some damn answers.

When you find a concept that is… pretty hazy - you should work on it. Even if intellectually. Content is one of those spaces. I’ve been near the center of building in it. I’ve been at the center of investing in it. Even at the most basic level, there are still so many gaps yet to 1) define so that 2) break it.

Why I started C-CPAR

C-CPAR started from two different places and somehow merged into one.

Academia. All of the definition debating caused me to realize that I might not be the most intelligent or versed individual able to get to a solid definition of the creator industry. And that is so incredibly fine. You know who would be? Academics.

Policy.

If there is a problem you want to 1) define so that you can 2) break it, reach out. Here’s how I start something:

Work to Be Done
Why I started C-CPAR