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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Content is Eating the World5.A. Untraditional Talent5.B. “Cleanup”5.C. Work to Be DoneCreator Studies
1. Intro to Creator Studies2. Intro to Creator Policy3. Intro to Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”DirectoryPersonal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Examples”Me & PaulVery Specific AdviceWhy I dropped outHow to be JealousContent vs. Journalism© EM 2024
Work to Be Done
What to do when you find something Unfinished.
It can take a long time or not. You could be the “founder type” or not, but everyone, at some point, finds cracks somewhere. Mine has shifted around at a normal pace. Throughout my internships, co-ops, contracts and full-times of my early 20s, there was an overarching topic that I, being on the younger side, was asked about a lot: content.
It’s safe to say that writing itself has been around for a while - the same with media. Actually, if you zoom out enough - a lot of things seem to be around for a while. Content can be media. Content can be more technical.
The point is sometimes you find a concept that is… pretty hazy. And you should work on it. Content is one of those spaces.