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Work to Be Done

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Internet Basics

📓Online Commodities

Consumer and Creator

📓1. Creator = Consumer📓2. The Active Consumer📓3. “Creator-GTM”📓3.A. Where the Viral Things Are📓4. The Anonymous Economy📓5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

📓Work to Be Done📓Statements; No Mission

⬜ Creator Financing

📓Untraditional Talent📓Villains/Heroes, Love/Technology

Creator Extras

📓Content is Eating the World📓A Spectrum of Influence📓Influencing Influencers

Investment

📓Total Content Market (TCM)/Content TAM (C-TAM)📓Revisiting Community Investing📓Rethinking Consumer LTV📓“Organic” = unpaid?📓Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish📓VC Managers: Finding your style📓Women’s Consumer (2022)📓The “online” button

Translation

📓“GenZ”

Personal Journal

📓An intro to Personal Journal📓Unfortunately 📓How to Build a Fund📓I Don’t Want to Be You📓Advice for a Y1/Y2 woman in VC📓Advice for a Y3 woman in VC 📓My love letter to Journalists📓Women and Wikipedia 📓Manifesto📓Dating in Your Industry📓Alcohol and VC📓Invest in the Opposition 📓Not On Your Side📓Creator vs. Kinda “creator”📓Forced Content.📓“Pedigree”📓“Levers”📓“Cleanup”📓“Examples”📓Me & Paul📓Very Specific Advice📓Why I dropped out📓Young People📓How to be Jealous📓Content vs. Journalism📓To Be Free
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Personal Investment Stuff
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Freshman Year
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Old Stuff
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Tell me your thoughts

© EM 2024

So Not Done

Work to Be Done

What to do when you find something Unfinished.

If you were to look at my camera roll from the last five years. You’ll at least 13 iterations of this:

image

Nondescript office spaces with some scribbles attempting to define exactly one word: Creator.

Regardless of my title, function or experience: I consistently sat in conversations to which individuals, much older and wiser, couldn’t seem to agree on a clinical definition of what exactly “Creator” is.

You could be the “founder type” or not, but everyone, at some point, finds cracks somewhere. Mine has shifted around at a normal pace. Throughout my internships, co-ops, contracts and full-times of my early 20s, there was an overarching topic that I, being on the younger side, was asked about a lot: content.

It’s safe to say that it’s been working itself out for a while. There are elements of it that might seem obvious. It could be media, it could be social, it could be people.

My general takeaway is to work on the things that sound fuzzy, regardless on if they make you money off the bat or not. Not because you know anything particularly more than anyone, but because someone has to start asking very particular questions to get some damn answers.

When you find a concept that is… pretty hazy - you should work on it. Even if intellectually. Content is one of those spaces. I’ve been near the center of building in it. I’ve been at the center of investing in it. Even at the most basic level, there are still so many gaps yet to 1) define so that 2) break it.

Why I started C-CPAR

C-CPAR started from two different places and somehow merged into one.

Academia. All of the definition debating caused me to realize that I might not be the most intelligent or versed individual able to get to a solid definition of the creator industry. And that is so incredibly fine. You know who would be? Academics.

Policy.

If there is a problem you want to 1) define so that you can 2) break it, reach out. Here’s how I start something:

  • Work to Be Done
  • Why I started C-CPAR