**Scroll Down**
Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneNot Real Founders.Entrepreneurship, but not StartupStatements; No MissionContent is Eating the World5.A. Untraditional TalentVillains/Heroes, Love/TechnologyFundamentals & FrameworksCreator Extras
A Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalUnfortunately Advice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia Invest in the Opposition Not On Your SideCreator vs. Kinda “creator”Forced Content.“Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. JournalismTo Be FreeSorry Siblings© EM 2024
To Be Free
This is completely anecdotal.
I really never wanted to write something that compares being a B2B SaaS founder to being free, but here I am.
In 2022, I found myself pitching some post-ZIRP environment with some, very technically or socially validated issues. As a Junior, or even a Freshman, this is something - a relationship - Seniors, or even Partners, rarely feel. It’s the rough-cut validation of an issue that someone is trying to provide financial value towards.
What a human and American ability that not many people are privileged to see. I first felt this as a journalist and last felt it as a Junior.
My problem is real is something that humans have been justifying for a long time.