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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingNonTechnicals
5.A. Pre-founder: NontechnicalsCreator Studies
1. Intro to Creator Studies2. Creator Policy2. View: Research3. A Spectrum of Influence4. Influencing Influencers5. Influence is MathInvestment
TCM/C-TAMRevisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”DirectoryPersonal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Examples”Why I dropped outMe & Paul‣
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© EM 2024
3.A. Where the Viral Things Are
- I see too many “viral” products in a day.
- Word “viral” feels icky now, totally commoditized word.
- Marketing something as “viral” is less effective than it used to be.
- Distributed FOMO, basically.
- I see “2-3M followers” on platforms daily. Bar for a “real influencer” is super fucking high.
- People don’t lean into the “virality hype —> direct purchase” pipeline as easily as they used to.
- Before purchasing viral products I want to see other reviews of it to clarify hype vs. reality. (checking secondary voices) even for their favorite creators.
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