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3.A. Where the Viral Things Are

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Internet Basics

📓Online Commodities

Consumer and Creator

📓1. Creator = Consumer📓2. The Active Consumer📓3. “Creator-GTM”📓3.A. Where the Viral Things Are📓4. The Anonymous Economy📓5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

📓Work to Be Done

⬜ Creator Financing

📓Untraditional Talent📓Villains/Heroes, Love/Technology

Creator Extras

📓Influencing Influencers

Investment

📓Total Content Market (TCM)/Content TAM (C-TAM)📓“Organic” = unpaid?📓Rethinking Consumer LTV📓Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish📓VC Managers: Finding your style📓Women’s Consumer (2022)

Translation

📓“GenZ”

Personal Journal

📓An intro to Personal Journal📓“Levers”📓“Examples”📓Advice for a Y1/Y2 woman in VC📓Advice for a Y3 woman in VC 📓Women and Wikipedia 📓Invest in the Opposition 📓Me & Paul📓Very Specific Advice📓Young People📓Content vs. Journalism

© EM 2024

3.A. Where the Viral Things Are

  • I see too many “viral” products in a day.
  • Word “viral” feels icky now, totally commoditized word.
  • Marketing something as “viral” is less effective than it used to be.
  • Distributed FOMO, basically.
  • I see “2-3M followers” on platforms daily. Bar for a “real influencer” is super fucking high.
  • People don’t lean into the “virality hype —> direct purchase” pipeline as easily as they used to.
  • Before purchasing viral products I want to see other reviews of it to clarify hype vs. reality. (checking secondary voices) even for their favorite creators.

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