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3.A. Where the Viral Things Are

Internet Basics

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Online Commodities

Consumer and Creator

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1. Creator = Consumer
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2. The Active Consumer
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3. β€œCreator-GTM”
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3.A. Where the Viral Things Are
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4. The Anonymous Economy
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5. Pre-founder: People-focused investing
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5. Pre-founder: Nontechnicals

Creator Studies

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1. Intro to Creator Studies
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2. Creator Policy
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2. View: Research
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3. A Spectrum of Influence
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4. Influencing Influencers

Investment

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TCM/C-TAM
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Revisiting Community Investing
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Rethinking Consumer LTV
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β€œOrganic” = unpaid?
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Introducing: LiveWriting, anti-Press Publish
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VC Managers: Finding your style
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Women’s Consumer.
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The β€œonline” button

Translation

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β€œGenZ”
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Directory

Personal Journal

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An intro to Personal Journal
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Advice for a Y2/Y2 woman in VC
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Advice for a Y3 woman in VC
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My love letter to Journalists
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Women and Wikipedia
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β€œPedigree”

Β© EM 2024

3.A. Where the Viral Things Are

  • I see too many β€œviral” products in a day.
  • Word β€œviral” feels icky now, totally commoditized word.
  • Marketing something as β€œviral” is less effective than it used to be.
  • Distributed FOMO, basically.
  • I see β€œ2-3M followers” on platforms daily. Bar for a β€œreal influencer” is super fucking high.
  • People don’t lean into the β€œvirality hype β€”> direct purchase” pipeline as easily as they used to.
  • Before purchasing viral products I want to see other reviews of it to clarify hype vs. reality. (checking secondary voices) even for their favorite creators.

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