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3.A. Where the Viral Things Are

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Internet Basics

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Consumer and Creator

📓1. Creator = Consumer📓2. The Active Consumer📓3. “Creator-GTM”📓3.A. Where the Viral Things Are📓4. The Anonymous Economy📓5. Pre-founder: People-focused investing

NonTechnicals

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Creator Studies

📓1. Intro to Creator Studies📓2. Intro to Creator Policy📓4. A Spectrum of Influence📓5. Influencing Influencers📓3. The History of the Creator Economy📓3. Creator Segmentation🪟2. View: Research

Investment

📓TCM/C-TAM📓Revisiting Community Investing📓Rethinking Consumer LTV📓“Organic” = unpaid?📓Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish📓VC Managers: Finding your style📓Women’s Consumer (2022)📓The “online” button

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Personal Journal

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3.A. Where the Viral Things Are

  • I see too many “viral” products in a day.
  • Word “viral” feels icky now, totally commoditized word.
  • Marketing something as “viral” is less effective than it used to be.
  • Distributed FOMO, basically.
  • I see “2-3M followers” on platforms daily. Bar for a “real influencer” is super fucking high.
  • People don’t lean into the “virality hype —> direct purchase” pipeline as easily as they used to.
  • Before purchasing viral products I want to see other reviews of it to clarify hype vs. reality. (checking secondary voices) even for their favorite creators.

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