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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionContent is Eating the World5.A. Untraditional TalentVillains/Heroes, Love/TechnologyFundamentals & FrameworksMake Great Content.Creator Studies
1. Intro to Creator Studies2. Creator Policy4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism© EM 2024
Advice for a Y1/Y2 woman in VC
This is completely anecdotal.
This applies to if you’re 50 or 21. Your first year is your first year. There are three things I would do if I were starting my first year in VC.
1) Respect your elders. No matter age and no matter experience; VC is harder to stay in (especially for women) than you’d think. The first thing I would do is reach out to reputable investors in the ecosystem and try my best to appreciate their writing or work through a simple DM or email. Ask for nothing.
2) Good VC bosses are hard to find: find a peer mentor. No shame on your new manager, but this industry is filled with previously mismanaged egomaniacs that just can’t help but not learn how to really nurture someone into being a completely good-natured but total unit investor. No matter your position (principal, associate, whatever) reach out to the youngest person at every fund relevant to what you “look at.” Why? Because they’re more likely to spill the dealflow beans. That sounds predatory, but it’s not. There are plenty of no’s that VCs don’t want to share because they just don’t want for others to have better dealflow. It’s a shitty truth. Fresher in the industry = have more to prove and want to show off.
3) Actually make friends. Turns out, there are many personas that make up a good VC. You’re going to find admiration for people everywhere: in founders, VCs and definitely in operators. Be fucking nice. Not only because “reputation” but because this whole industry is one big game. You’re only going to get better if you admire the other players, learn from them, encourage them. This job is so personal and anyone that says it’s not is lying. Even Insight analysts have souls.