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Internet Basics
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1. Creator = Consumer2. The Active Consumer3. โCreator-GTMโ3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
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Content is Eating the WorldA Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTVโOrganicโ = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomenโs Consumer (2022)The โonlineโ buttonTranslation
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An intro to Personal JournalUnfortunately How to Build a FundI Donโt Want to Be YouAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia Invest in the Opposition Not On Your SideCreator vs. Kinda โcreatorโForced Content.โPedigreeโโLeversโโCleanupโโExamplesโMe & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. JournalismTo Be Freeยฉ EM 2024
Unfortunately
This is completely anecdotal.
And in some way, this might be the most honest I can be in a rural town in North Carolina: unfortunately, in order to make something really great: you have to be the dirty V word: vulnerable.
Itโs probably abhorant. Also, incredibly embarrassing. But also, the only way to make something incredibly awesome, and unlike most people within tech or VCs or any big business person, Iโm actually talking about all of it at the same time.
There are also a lot of moments that, very unfortunately, make the cut for an idea or a reason or a style for something. That, unfortunately, might be (like me) being a โfanโ or, better yet, a rejected, younger sister. That can also be (like me) thrown up on at prom. That can also be (like me) an ability and crippling fear of driving. Or, of course, (like me) a massive fan of other peopleโs works.
To the point where in 2023, I wrote Paul & Me (some of my online friends have tagged me or PG in so many absolutely horrific things that I, in person, would immediately reject and create a fake persona to get out of affiliation.)
And Jesus, do I want to sound smart, and, Jesus, do I want to sound like an industry plant, when sometimes it just might be someone who accidentally and, unfortunately, Made Something People Want. Even in some God Awful backstory.
There was a strong time where people wanted me to โ make content. Thatโs awesome. Unfortunately, the kind of content people wanted was not what I wanted. I wanted to make this, and what I have in CVA. They wanted Comedy and Party Vlogs.
While logically, at this time, I might have been very funny and also, at this time, I was attending (half for work) a large number of parties. I knew that there was very little coming back from being the โFunny Girl.โ
Funny Girls are very unfortunate. They are vulnerable but not always fortunate.
So I skipped it. I skipped an opportunity to really make a large splash as a Creator. Even passing an opportunity to get guidance from some of the, at the time, best.