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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneNot Real Founders.Entrepreneurship, but not StartupStatements; No MissionContent is Eating the World5.A. Untraditional TalentVillains/Heroes, Love/TechnologyFundamentals & FrameworksCreator Extras
A Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalUnfortunately Advice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia Invest in the Opposition Not On Your SideCreator vs. Kinda “creator”Forced Content.“Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. JournalismTo Be FreeSorry Siblings© EM 2024
Unfortunately
This is completely anecdotal.
And in some way, this might be the most honest I can be in a rural town in North Carolina: unfortunately, in order to make something really great: you have to be the dirty V word: vulnerable.
It’s probably abhorant. Also, incredibly embarrassing. But also, the only way to make something incredibly awesome, and unlike most people within tech or VCs or any big business person, I’m actually talking about all of it at the same time.
There are also a lot of moments that, very unfortunately, make the cut for an idea or a reason or a style for something. That unfortunately might be (like me) being a “fan” yet rejected, younger sister. That can also be (like me) thrown up on at prom. That can also be (like me) an ability and crippling fear of driving. Or, of course, (like me) a massive fan of other people’s works.
To the point where in 2023, I wrote Paul & Me (some of my online friends have tagged me or PG in so many absolutely horrific things that I, in person, would immediately reject and create a fake persona to get out of affiliation.
And Jesus, do I want to sound smart, and, Jesus, do I want to sound like an industry plant, when sometimes it just might be someone who accidentally and unfortunately Made Something People Want. Even in some God Awful backstory.