πŸ““

Influencing Influencers

**Scroll Down**

Internet Basics

πŸ““Online Commodities

Consumer and Creator

πŸ““1. Creator = ConsumerπŸ““2. The Active ConsumerπŸ““3. β€œCreator-GTMβ€πŸ““3.A. Where the Viral Things AreπŸ““4. The Anonymous EconomyπŸ““5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

πŸ““Work to Be DoneπŸ““Statements; No Mission

⬜ Creator Financing

πŸ““Untraditional TalentπŸ““Villains/Heroes, Love/Technology

Creator Extras

πŸ““Content is Eating the WorldπŸ““A Spectrum of InfluenceπŸ““Influencing Influencers

Investment

πŸ““Total Content Market (TCM)/Content TAM (C-TAM)πŸ““Revisiting Community InvestingπŸ““Rethinking Consumer LTVπŸ““β€œOrganic” = unpaid?πŸ““Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishπŸ““VC Managers: Finding your styleπŸ““Women’s Consumer (2022)πŸ““The β€œonline” button

Translation

πŸ““β€œGenZ”

Personal Journal

πŸ““An intro to Personal JournalπŸ““Unfortunately πŸ““How to Build a FundπŸ““I Don’t Want to Be YouπŸ““Advice for a Y1/Y2 woman in VCπŸ““Advice for a Y3 woman in VC πŸ““My love letter to JournalistsπŸ““Women and Wikipedia πŸ““ManifestoπŸ““Dating in Your IndustryπŸ““Alcohol and VCπŸ““Invest in the Opposition πŸ““Not On Your SideπŸ““Creator vs. Kinda β€œcreatorβ€πŸ““Forced Content.πŸ““β€œPedigreeβ€πŸ““β€œLeversβ€πŸ““β€œCleanupβ€πŸ““β€œExamplesβ€πŸ““Me & PaulπŸ““Very Specific AdviceπŸ““Why I dropped outπŸ““Young PeopleπŸ““How to be JealousπŸ““Content vs. JournalismπŸ““To Be Free
β€£
Personal Investment Stuff
β€£
Freshman Year
β€£
Old Stuff
⚑
Tell me your thoughts

Β© EM 2024

Influencing Influencers

Throughout my writing I’m going to relate back to this a bunch, so I might as well get it out of the way. Also, this is coming from my sophomore year college textbook, so if anything here looks strange, blame it on my education.

There are two reasons, in my own opinion, MrBeast is very important. I’m also going to argue that this is similar to someone on the other Spectrum of Influence, Emma Chamberlain, but for the sake of the most intense example possible, we’re gong to stick with Beast.

From my social understanding, there are two pillars that the importance of that name stand on:

1) Distribution amongst consumers

2) Distribution amongst creators

And, as we know here, consumers and creators have very few differences, but rather I like to see one as an evolution of the other. So, this example doesn’t mean that consumers aren’t this way, but it’s just on individuals who fit into the Creator category.

It is very hard to influence influencers.

Here’s why it’s hard:

1) They know what influence smells like

2) They don’t like being influenced

3) They have, usually, limited budget

4) They have little room for social influence error

5) Trust is their most limited asset

So - why is MrBeast so important? He can influence influencers.

To explain how he does that, I want to focus on how influence works.

1:A

The influential node that affects all influential nodes. People have become radios and amplifiers to the networks themselves.

  • Influencing Influencers
  • 1:A