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5. Influencing Influencers

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Internet Basics

๐Ÿ““Online Commodities

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Consumer and Creator

๐Ÿ““1. Creator = Consumer๐Ÿ““2. The Active Consumer๐Ÿ““3. โ€œCreator-GTMโ€๐Ÿ““3.A. Where the Viral Things Are๐Ÿ““4. The Anonymous Economy๐Ÿ““5. Pre-founder: People-focused investing

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๐Ÿ““1. Intro to Creator Studies๐Ÿ““2. Intro to Creator Policy๐Ÿ““3. Intro to Creator Investing๐Ÿ““4. A Spectrum of Influence๐Ÿ““5. Influencing Influencers๐Ÿ““6. The History of the Creator Economy [working]๐ŸชŸ2. View: Research

Investment

๐Ÿ““TCM/C-TAM๐Ÿ““Revisiting Community Investing๐Ÿ““Rethinking Consumer LTV๐Ÿ““โ€œOrganicโ€ = unpaid?๐Ÿ““Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish๐Ÿ““VC Managers: Finding your style๐Ÿ““Womenโ€™s Consumer (2022)๐Ÿ““The โ€œonlineโ€ button

Translation

๐Ÿ““โ€œGenZโ€๐Ÿ““Directory

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๐Ÿ““An intro to Personal Journal๐Ÿ““Advice for a Y1/Y2 woman in VC๐Ÿ““Advice for a Y3 woman in VC ๐Ÿ““My love letter to Journalists๐Ÿ““Women and Wikipedia ๐Ÿ““โ€œPedigreeโ€๐Ÿ““โ€œContextโ€๐Ÿ““โ€œLooseโ€๐Ÿ““โ€œExamplesโ€๐Ÿ““Me & Paul๐Ÿ““Very Specific Advice๐Ÿ““Why I dropped out๐Ÿ““How to be Jealous
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ยฉ EM 2024

4. Influencing Influencers

Throughout my writing Iโ€™m going to relate back to this a bunch, so I might as well get it out of the way. Also, this is coming from my sophomore year college textbook, so if anything here looks strange, blame it on my education.

There are two reasons, in my own opinion, MrBeast is very important. Iโ€™m also going to argue that this is similar to someone on the other Spectrum of Influence, Emma Chamberlain, but for the sake of the most intense example possible, weโ€™re gong to stick with Beast.

From my social understanding, there are two pillars that the importance of that name stand on:

1) Distribution amongst consumers

2) Distribution amongst creators

And, as we know here, consumers and creators have very few differences, but rather I like to see one as an evolution of the other. So, this example doesnโ€™t mean that consumers arenโ€™t this way, but itโ€™s just on individuals who fit into the Creator category.

It is very hard to influence influencers.

Hereโ€™s why itโ€™s hard:

1) They know what influence smells like

2) They donโ€™t like being influenced

3) They have, usually, limited budget

4) They have little room for social influence error

5) Trust is their most limited asset

So - why is MrBeast so important? He can influence influencers.

To explain how he does that, I want to focus on how influence works.

1:A

The influential node that affects all influential nodes. People have become radios and amplifiers to the networks themselves.