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1. Creator = Consumer2. The Active Consumer3. โCreator-GTMโ3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingNonTechnicals
5.A. Pre-founder: Nontechnicals5.B. โCleanupโ5.C. Content is Eating the WorldCreator Studies
1. Intro to Creator Studies2. Intro to Creator Policy3. Intro to Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
TCM/C-TAMRevisiting Community InvestingRethinking Consumer LTVโOrganicโ = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomenโs Consumer (2022)The โonlineโ buttonTranslation
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4. Influencing Influencers
Throughout my writing Iโm going to relate back to this a bunch, so I might as well get it out of the way. Also, this is coming from my sophomore year college textbook, so if anything here looks strange, blame it on my education.
There are two reasons, in my own opinion, MrBeast is very important. Iโm also going to argue that this is similar to someone on the other Spectrum of Influence, Emma Chamberlain, but for the sake of the most intense example possible, weโre gong to stick with Beast.
From my social understanding, there are two pillars that the importance of that name stand on:
1) Distribution amongst consumers
2) Distribution amongst creators
And, as we know here, consumers and creators have very few differences, but rather I like to see one as an evolution of the other. So, this example doesnโt mean that consumers arenโt this way, but itโs just on individuals who fit into the Creator category.
It is very hard to influence influencers.
Hereโs why itโs hard:
1) They know what influence smells like
2) They donโt like being influenced
3) They have, usually, limited budget
4) They have little room for social influence error
5) Trust is their most limited asset
So - why is MrBeast so important? He can influence influencers.
To explain how he does that, I want to focus on how influence works.
1:A
The influential node that affects all influential nodes. People have become radios and amplifiers to the networks themselves.