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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Content is Eating the World5.A. Untraditional Talent5.B. “Cleanup”5.C. Work to Be DoneCreator Studies
1. Intro to Creator Studies2. Intro to Creator Policy3. Intro to Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”DirectoryPersonal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism© EM 2024
Very Specific Advice
This is completely anecdotal. And if this topic comes off as toxic or is… that’s fair.
I get asked a lot of about the “Just Press Publish” movement, my Anti-Publish thesis, and why I absolutely love physically slow & manicured content. Like textbooks… or books in general.
Even if I try to keep this as product or tech-based as possible, it is very personal to me. There are two reasons for this:
A Waste is a Waste
There is absolutely nothing more wasteful than a half-baked idea being presented and not fully fleshed out. I am a firm believer that good ideas can come from anyone at any time without any pedigree needed to get it done. Whether it gets funding/gets executed might be a different conversation, but America is a great marketplace of ideas and not everything revolves around funding, so it’s an irrelevant point that a VC has to make!
The entire publishing industry was created on the value of making, clarifying, trying, editing, and distributing ideas. Basically, working on ideas and getting them out there.
Make Hard things Pretty
I grew up in a predominantly White neighborhood my entire life. I also grew up intellectually in Obama-times, which meant that I felt the freedom to explore Black culture and most importantly literature. Naturally, I fell in love with specifically Black poets.
Just like in my Why People Make Things, I was focused on how the most powerful (in the impactful sense… less so in the highest grossing sense) creations come