**Scroll Down**
Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionContent is Eating the World5.A. Untraditional TalentCreator Studies
1. Intro to Creator Studies2. Creator Policy3. Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism© EM 2024
“Cleanup”
How to make a group “investable,” by VC definition.
In the early 2000s, YC was built to genuinely help technical individuals learn the basics of Silicon Valley to the point where individuals can 1) work on cool stuff and 2) raise capital.
In their own words, paraphrased, they saw smart people who had promise, but lacking direction or resources… and wanted to see what they could provide. In a rough sense, I’ve heard this process called a “Cleanup.”
I’m not going to say this term is welcoming. At one of my first investing jobs, I had a manager of mine that loved to recite something along the lines of, “I’m going to clean you up… make you into a real investor.”
At first, I hated this! So much! I felt like I had gone through enough personal grit, slept on enough couches, read enough Series exam test preps, done enough syndicate and angel rounds that I knew I already had the very real ability to sit down and access founders. And the truth is, I did. To this day, I can still put my money on that I definitely had that intelligence and ability.
What I lacked was Context.
As mentioned in Pre-Founder, VC is an investment in different talent pools. And when those talent pools begin to become more appetizing to institutional VC investment, VCs have this annoying, social thing where they expect this very confident, brilliant, creative individual (technical or not) to speak, write, act, learn, move and, again, speak exactly like they do.
Is this bad?
I can’t reiterate enough this does not actually impact any talent pools ability to be talented, but more-so an unfair and real expectation of individuals stripped of their own individuality that have experienced conforming pressure in other parts of their lives and apply it to work.
Any person in a specifically marginalized group understands that this pressure can come from individuals who mean well (parents, teachers, friends, etc.) but it’s counterintuitive to someone who is making the choice to be Loose in their life.
How to make it work
This part is easier than you might think. Again, I’ll grasp from my own experience learning Context. You need to provide a loving, personal, encouraging environment. A place that has tons of resources, patience, and real-time curriculum.
This is the importance of YC, culturally. Granted, whether of not it stays like this for decades to come is a different story, but one thing is for sure - this is the way it started.