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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionUntraditional TalentVillains/Heroes, Love/TechnologyCreator Extras
A Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)“Organic” = unpaid?Rethinking Consumer LTVIntroducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)Translation
“GenZ”Personal Journal
An intro to Personal JournalAlcohol and VCHow to be JealousNot On Your Side“Pedigree”“Levers”“Cleanup”“Examples”My love letter to JournalistsUnfortunately Why I dropped outAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC Women and Wikipedia ManifestoDating in Your IndustryInvest in the Opposition Forced Content.Me & PaulVery Specific AdviceYoung PeopleContent vs. JournalismTo Be Free© EM 2024
“Levers”
This is completely anecdotal.
I find it so interesting how little we think about professional development and career progression of our founders.
Sometimes, especially if they aren’t working in a holistic investment structure, founders have a big vision that they can’t get done by just doing one company.
Anecdotally, I don’t think that any individual thing I’ve ever opened or started would be logistically get to the vision of life and work that I’m excited about.
This can sometimes be seen as focusing on your life’s work. Very logistically, a lot of Paul Graham’s How to Do Good Work surrounds the theme of your life’s work.
As a VC, it’s important to get to the root of exactly what your founder wants to do in life. Is that product they’re hyper-focusing on, maybe even frustrating them, exactly what they want to do?
One of the most masterful examples of founder’s that practice “levers” is Sam Altman. Clearly.