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“Levers”

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Internet Basics

📓Online Commodities

How HTTPS works

Consumer and Creator

📓1. Creator = Consumer📓2. The Active Consumer📓3. “Creator-GTM”📓3.A. Where the Viral Things Are📓4. The Anonymous Economy📓5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

📓Work to Be Done📓Statements; No Mission

⬜ Creator Financing

📓Content is Eating the World📓5.A. Untraditional Talent📓Villains/Heroes, Love/Technology📓Fundamentals & Frameworks📓Make Great Content.

Creator Studies

📓1. Intro to Creator Studies📓2. Creator Policy📓4. A Spectrum of Influence📓5. Influencing Influencers📓6. The History of the Creator Economy [working]🪟2. View: Research

Investment

📓Total Content Market (TCM)/Content TAM (C-TAM)📓Revisiting Community Investing📓Rethinking Consumer LTV📓“Organic” = unpaid?📓Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish📓VC Managers: Finding your style📓Women’s Consumer (2022)📓The “online” button

Translation

📓“GenZ”

Personal Journal

📓An intro to Personal Journal📓Advice for a Y1/Y2 woman in VC📓Advice for a Y3 woman in VC 📓My love letter to Journalists📓Women and Wikipedia 📓“Pedigree”📓“Context”📓“Levers”📓“Cleanup”📓“Examples”📓Me & Paul📓Very Specific Advice📓Why I dropped out📓Young People📓How to be Jealous📓Content vs. Journalism
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Personal Investment Stuff
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Freshman Year
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Old Stuff

© EM 2024

So Not Done

“Levers”

This is completely anecdotal.

I find it so interesting how little we think about professional development and career progression of our founders.

Sometimes, especially if they aren’t working in a holistic investment structure, founders have a big vision that they can’t get done by just doing one company.

Anecdotally, I don’t think that any individual thing I’ve ever opened or started would be logistically get to the vision of life and work that I’m excited about.

This can sometimes be seen as focusing on your life’s work. Very logistically, a lot of Paul Graham’s How to Do Good Work surrounds the theme of your life’s work.

As a VC, it’s important to get to the root of exactly what your founder wants to do in life. Is that product they’re hyper-focusing on, maybe even frustrating them, exactly what they want to do?

One of the most masterful examples of founder’s that practice “levers” is Sam Altman. Clearly.