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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionCreators as StartupsContent is Eating the World5.A. Untraditional TalentCreator Studies
1. Intro to Creator Studies2. Creator Policy3. Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism© EM 2024
“Levers”
This is completely anecdotal.
I find it so interesting how little we think about professional development and career progression of our founders.
Sometimes, especially if they aren’t working in a holistic investment structure, founders have a big vision that they can’t get done by just doing one company.
Anecdotally, I don’t think that any individual thing I’ve ever opened or started would be logistically get to the vision of life and work that I’m excited about.
This can sometimes be seen as focusing on your life’s work. Very logistically, a lot of Paul Graham’s How to Do Good Work surrounds the theme of your life’s work.
As a VC, it’s important to get to the root of exactly what your founder wants to do in life. Is that product they’re hyper-focusing on, maybe even frustrating them, exactly what they want to do?
One of the most masterful examples of founder’s that practice “levers” is Sam Altman. Clearly.