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6. On Junior VCs…

Internet Basics

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Online Commodities

Consumer and Creator

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1. Creator = Consumer
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2. The Active Consumer
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3. “Creator-GTM”
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3.A. Where the Viral Things Are
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4. The Anonymous Economy
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5. Pre-founder: People-focused investing
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5. Pre-founder: Nontechnicals

Creator Studies

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1. Intro to Creator Studies
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2. Creator Policy
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2. View: Research
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3. A Spectrum of Influence
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4. Influencing Influencers

Investment

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TCM/C-TAM
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Revisiting Community Investing
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Rethinking Consumer LTV
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“Organic” = unpaid?
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Introducing: LiveWriting, anti-Press Publish
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VC Managers: Finding your style
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Women’s Consumer.
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The “online” button

Translation

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“GenZ”
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Directory

Personal Journal

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An intro to Personal Journal
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Advice for a Y2/Y2 woman in VC
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Advice for a Y3 woman in VC
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My love letter to Journalists
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Women and Wikipedia
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“Pedigree”

© EM 2024

6. On Junior VCs…

It’s come to my attention that there might there might be some kind of tension between junior VCs and Founders.

My answer to that is that Founders have issues with VCs - point blank. I don’t think it really has much to do with being Junior at all.

My direct example is the DMV. How many times have you been to the DMV where you walk in knowing:

  1. It’s known to be a bad time
  2. You’ve had a bad time, personally, there
  3. The systems are inefficient and won’t change
  4. There is no customer feedback - so you know they will almost never change
  5. You have basically no control over an environment that…
  6. Is supposed to be an example of what you pay taxes for and….
  7. Is an example of American freedom (you’re literally verifying your ID and status as an American…)

And how many times have you been sitting there, looking right at the kiosk people… mad.

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Simply put, Senior VCs have made fundraising the worst process ever and founders, rightfully so, are picky about how long they’re doing it and how they’re getting treated. Even if, for the most part, some of the worst net-net experiences I’ve heard from founders in relation to VCs comes from Senior VCs.

So yes… it makes sense Founders would want to just get it over with and go straight to decision makers. I, too, would do that.