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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingNonTechnicals
5.A. Pre-founder: NontechnicalsCreator Studies
1. Intro to Creator Studies2. Intro to Creator Policy4. A Spectrum of Influence5. Influencing Influencers3. The History of the Creator Economy3. Creator Segmentation2. View: ResearchInvestment
TCM/C-TAMRevisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”DirectoryPersonal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Examples”Me & PaulVery Specific AdviceWhy I dropped out‣
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© EM 2024
DTC is dead
This is completely anecdotal.
Not entirely, just solo DTC.
- Mixed retail is the only way to go
- Used to work because online ads were cheap
- Attention was cheap
- Flood of online brands hard to keep attention
- Consumers used to next-day/same-day delivery, so they’d rather go in person
- I dont know how to say this, but there’s nothing like spending money in person