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1. Intro to Freshman Year

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Internet Basics

๐Ÿ““Online Commodities

Consumer and Creator

๐Ÿ““1. Creator = Consumer๐Ÿ““2. The Active Consumer๐Ÿ““3. โ€œCreator-GTMโ€๐Ÿ““3.A. Where the Viral Things Are๐Ÿ““4. The Anonymous Economy๐Ÿ““5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

๐Ÿ““Work to Be Done๐Ÿ““Statements; No Mission

โฌœย Creator Financing

๐Ÿ““Untraditional Talent๐Ÿ““Villains/Heroes, Love/Technology

Creator Extras

๐Ÿ““Content is Eating the World๐Ÿ““A Spectrum of Influence๐Ÿ““Influencing Influencers

Investment

๐Ÿ““Total Content Market (TCM)/Content TAM (C-TAM)๐Ÿ““Revisiting Community Investing๐Ÿ““Rethinking Consumer LTV๐Ÿ““โ€œOrganicโ€ = unpaid?๐Ÿ““Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish๐Ÿ““VC Managers: Finding your style๐Ÿ““Womenโ€™s Consumer (2022)๐Ÿ““The โ€œonlineโ€ button

Translation

๐Ÿ““โ€œGenZโ€

Personal Journal

๐Ÿ““An intro to Personal Journal๐Ÿ““Unfortunately ๐Ÿ““How to Build a Fund๐Ÿ““I Donโ€™t Want to Be You๐Ÿ““Advice for a Y1/Y2 woman in VC๐Ÿ““Advice for a Y3 woman in VC ๐Ÿ““My love letter to Journalists๐Ÿ““Women and Wikipedia ๐Ÿ““Manifesto๐Ÿ““Dating in Your Industry๐Ÿ““Alcohol and VC๐Ÿ““Invest in the Opposition ๐Ÿ““Not On Your Side๐Ÿ““Creator vs. Kinda โ€œcreatorโ€๐Ÿ““Forced Content.๐Ÿ““โ€œPedigreeโ€๐Ÿ““โ€œLeversโ€๐Ÿ““โ€œCleanupโ€๐Ÿ““โ€œExamplesโ€๐Ÿ““Me & Paul๐Ÿ““Very Specific Advice๐Ÿ““Why I dropped out๐Ÿ““Young People๐Ÿ““How to be Jealous๐Ÿ““Content vs. Journalism๐Ÿ““To Be Free
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Personal Investment Stuff
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Freshman Year
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Old Stuff
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Tell me your thoughts

ยฉ EM 2024

1. Intro to Freshman Year

This part is dedicated to Abiola Familusi, Linda Tong and my Wiress girls that, even if I feel like a total failure, I know I will always try my best to support.

In my three years in venture, Iโ€™d bucket myself as a โ€œSophomoreโ€ rather than a Freshman. Even though Iโ€™m still very uncertain in my ability to mentally grow to a Junior, Iโ€™ll consider any of the moments alone in Ubers, awkward sober interactions, awkward drunken interactions with individuals in the ecosystem worth it if I can just write this part right.

โ€œThis is a hard jobโ€ฆโ€ is probably the extent of emotional support I got within my first year in venture. Not to say I didnโ€™t get other kinds of support, but there is really very little space to talk about or feel vulnerable about this job and Iโ€™m not too sure Seniors are ready, willing, and able to figure this part out in the open.

To start in venture there are three buckets to start thinking about:

  1. Who you are
  2. What you care about
  3. Who youโ€™re around

The Gates

There are two general buckets to consider: inclusion (โ€INโ€) and exclusion (โ€OUTโ€). Youโ€™ll flip and flop around these two a lot - even if you think you believe completely in one.

This is a network-driven job. Even if you think youโ€™re in the IN, you will one day be in the OUT (youโ€™ll believe in inclusion that day). If you would have been considered to be in the OUT and youโ€™re now IN, youโ€™re going to say โ€œclose the gates for a bitโ€ (youโ€™ll believe in exclusion that day). These two terms are very similar to what you would consider them in high school or college.

And if youโ€™re a Senior, you will absolutely hate to hear this very complex and sophisticated, intellectual-even job boiled down to high school popularity, but you know part of it is true. Tell me it doesnโ€™t feel like this sometimes.

Your Beat

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I have three very fundamental things I want for you to know.

1) You need to be comfortable with having an internal and external self. And this is why Freshman Year is in New-Age Consumer. Startups, and especially VC, is an example of an industry that has been guided by online personas and influence. Whether it should or shouldnโ€™t isnโ€™t the point. The point is that as a person - you have do figure out how to adjust it to what feels right to how you want to live your life.

But if we were to zoom out for a second, this can apply offline as well. Everyone is marketing their boss, fund, and themselves in this job.

2) You need to understand that other people do as well. Everyoneโ€™s fake. But thatโ€™s half because people are uncomfortable with themselves, but also because thatโ€™s how to preserve the human part of a person before opting into a super transactional industry.

3) Be nice. Not everyone is going to agree with this boiling down of industry because itโ€™s my experience. But as someone who completely built her entire career from the bottom ground up - this is just my interpretation. You should be open to sharing your own with your own group that you think are open to hearing it. Support others sharing these vulnerable ideas and parts of themselves always.

Regardless - I want for you to feel comfortable to ask me whatever you need. Xoxo.

  • 1. Intro to Freshman Year
  • The Gates
  • Your Beat