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4. CRMs

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Internet Basics

📓Online Commodities

Consumer and Creator

📓1. Creator = Consumer📓2. The Active Consumer📓3. “Creator-GTM”📓3.A. Where the Viral Things Are📓4. The Anonymous Economy📓5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

📓Work to Be Done📓Statements; No Mission

⬜ Creator Financing

📓Untraditional Talent📓Villains/Heroes, Love/Technology

Creator Extras

📓Content is Eating the World📓A Spectrum of Influence📓Influencing Influencers

Investment

📓Total Content Market (TCM)/Content TAM (C-TAM)📓Revisiting Community Investing📓Rethinking Consumer LTV📓“Organic” = unpaid?📓Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish📓VC Managers: Finding your style📓Women’s Consumer (2022)📓The “online” button

Translation

📓“GenZ”

Personal Journal

📓An intro to Personal Journal📓Unfortunately 📓How to Build a Fund📓I Don’t Want to Be You📓Advice for a Y1/Y2 woman in VC📓Advice for a Y3 woman in VC 📓My love letter to Journalists📓Women and Wikipedia 📓Manifesto📓Invest in the Opposition 📓Not On Your Side📓Creator vs. Kinda “creator”📓Forced Content.📓“Pedigree”📓“Levers”📓“Cleanup”📓“Examples”📓Me & Paul📓Very Specific Advice📓Why I dropped out📓Young People📓How to be Jealous📓Content vs. Journalism📓To Be Free
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Personal Investment Stuff
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Freshman Year
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Old Stuff
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Tell me your thoughts

© EM 2024

4. CRMs

A CRM is a database of everyone you know - and if it’s useful, it can also help you keep track of your last interaction with the people you should keep in touch with.

Softwares

There are no good CRM softwares and if you’re in this industry you probably think the solution is software so I just wanted to get that straight off the bat.

There are no good CRM softwares because you 1) meet people in person and will have “hey!” texts in ur phone constantly 2) they should sync from your social accounts, but they don’t. That’s because these social accounts don’t want your connections to leave the software they built.

Could they make better internal CRMs to at least make it partially easier to understand who you know or are connected with to any degree? Sure, but that’s assuming that these companies care about the actual use of their products for consumers and famously that almost never happens.

Your networks

  1. Linkedin
  2. Twitter
  3. Friends
  4. Any community you’ve ever been in

How I have mine

Airtable. Segmented. And I made you a very basic version of it.

When do do it

I’m telling you. Do it once a month. Go through texts - ask who they are if you didn’t save the contact. Download your google cal and download the month’s meetings

Like this:

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  • 4. CRMs
  • Softwares
  • Your networks
  • How I have mine
  • When do do it