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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneNot Real Founders.Entrepreneurship, but not StartupStatements; No MissionContent is Eating the World5.A. Untraditional TalentVillains/Heroes, Love/TechnologyFundamentals & FrameworksCreator Extras
A Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia Invest in the Opposition Not On Your SideForced Content.“Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism© EM 2024
The Economy vs. The Creator
This is completely anecdotal.
My #1 most listened to song is Untitled 06 | 06.30.2014 by Kendrick. I was sixteen when I first heard it and it was the first time I felt actually understood in a song.
Over the years in my online-persona building journey, I’ve felt a stronger urge to stop identifying with this song, since loving Kendrick isn’t “niche” anymore.
Recently, I’ve realized that I’ve been selling out some fundamental parts of myself to be more unique - and if that meant giving up what I truly felt, like how this song - and album - made me feel, I’d do that.
Eckhart Tolle is a self-help writer Kendrick refers to a ton in his work and he has a quote, “Only by becoming vulnerable, can you discover your true vulnerability.”
And that brings me to the first marks of my frustration with the lack of understanding of what the “creator economy” does to how society is working.