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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionUntraditional TalentVillains/Heroes, Love/TechnologyCreator Extras
A Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)“Organic” = unpaid?Rethinking Consumer LTVIntroducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)Translation
“GenZ”Personal Journal
An intro to Personal JournalHow to be JealousNot On Your Side“Pedigree”“Levers”“Cleanup”“Examples”My love letter to JournalistsUnfortunately Why I dropped outAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC Women and Wikipedia Invest in the Opposition Forced Content.Me & PaulVery Specific AdviceYoung PeopleContent vs. JournalismTo Be Free© EM 2024
The Economy vs. The Creator
This is completely anecdotal.
My #1 most listened to song is Untitled 06 | 06.30.2014 by Kendrick. I was sixteen when I first heard it and it was the first time I felt actually understood in a song.
Over the years in my online-persona building journey, I’ve felt a stronger urge to stop identifying with this song, since loving Kendrick isn’t “niche” anymore.
Recently, I’ve realized that I’ve been selling out some fundamental parts of myself to be more unique - and if that meant giving up what I truly felt, like how this song - and album - made me feel, I’d do that.
Eckhart Tolle is a self-help writer Kendrick refers to a ton in his work and he has a quote, “Only by becoming vulnerable, can you discover your true vulnerability.”
And that brings me to the first marks of my frustration with the lack of understanding of what the “creator economy” does to how society is working.