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The Land of Make Believe

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Internet Basics

๐Ÿ““Online Commodities

Consumer and Creator

๐Ÿ““1. Creator = Consumer๐Ÿ““2. The Active Consumer๐Ÿ““3. โ€œCreator-GTMโ€๐Ÿ““3.A. Where the Viral Things Are๐Ÿ““4. The Anonymous Economy๐Ÿ““5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

๐Ÿ““Work to Be Done๐Ÿ““Statements; No Mission

โฌœย Creator Financing

๐Ÿ““Untraditional Talent๐Ÿ““Villains/Heroes, Love/Technology

Creator Extras

๐Ÿ““Content is Eating the World๐Ÿ““A Spectrum of Influence๐Ÿ““Influencing Influencers

Investment

๐Ÿ““Total Content Market (TCM)/Content TAM (C-TAM)๐Ÿ““Revisiting Community Investing๐Ÿ““Rethinking Consumer LTV๐Ÿ““โ€œOrganicโ€ = unpaid?๐Ÿ““Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish๐Ÿ““VC Managers: Finding your style๐Ÿ““Womenโ€™s Consumer (2022)๐Ÿ““The โ€œonlineโ€ button

Translation

๐Ÿ““โ€œGenZโ€

Personal Journal

๐Ÿ““An intro to Personal Journal๐Ÿ““Unfortunately ๐Ÿ““How to Build a Fund๐Ÿ““I Donโ€™t Want to Be You๐Ÿ““Advice for a Y1/Y2 woman in VC๐Ÿ““Advice for a Y3 woman in VC ๐Ÿ““My love letter to Journalists๐Ÿ““Women and Wikipedia ๐Ÿ““Manifesto๐Ÿ““Invest in the Opposition ๐Ÿ““Not On Your Side๐Ÿ““Creator vs. Kinda โ€œcreatorโ€๐Ÿ““Forced Content.๐Ÿ““โ€œPedigreeโ€๐Ÿ““โ€œLeversโ€๐Ÿ““โ€œCleanupโ€๐Ÿ““โ€œExamplesโ€๐Ÿ““Me & Paul๐Ÿ““Very Specific Advice๐Ÿ““Why I dropped out๐Ÿ““Young People๐Ÿ““How to be Jealous๐Ÿ““Content vs. Journalism๐Ÿ““To Be Free
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Personal Investment Stuff
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Freshman Year
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Old Stuff
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Tell me your thoughts

ยฉ EM 2024

The Land of Make Believe

There is a place where money doesnโ€™t matter. And that place is where I like to call The Land of Make Believe. Other people refer it to What SF used to be like.

I didnโ€™t realize how special it was to be accepted into this place, especially for who I am and what I do, until 2024, when I realized I wouldnโ€™t be part of another in person Interact fellowship again and I cried about it.

When

The first time I felt this was 2020, prime COVID time, and I had just joined Contrary as a VP. It was a bunch of college kids on Zoom - talking about if any of us were tested on the Venture Mechanics presentation Iโ€™m sure I had accidentally skipped.

I got everything right.

I kinda laughed through it.

I actually studied.

I hadnโ€™t been tested. And that put me on edge.

Iโ€™m sure theyโ€™re going to. Em. Or maybe not. Not a big deal.

Needless to say, I wasnโ€™t and it was never a big deal at all. I obviously studied because I was 1) scared and 2) already nervous about being part of Contrary.

But it turns out that not everyone was and also, that wasnโ€™t really the focus.

Fast forward to Retreat 2021.

The Land of Make Believe is a place where you can find and solve problems. You can make things and find them. Itโ€™s where you can be as cringe as you want but it didnโ€™t matter because you made something.

Thereโ€™s a certain groundedness to the people who have been there. At first, I thought it had been โ€œcontextโ€ or โ€œpegidreeโ€ that had allowed me to be able to see it. But, it doesnโ€™t even work that way. These people find you.

There are pockets of people who go there and sometimes they go together.

  • The Land of Make Believe
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