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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingNonTechnicals
5.A. Pre-founder: Nontechnicals5.B. “Cleanup”5.C. Content is Eating the WorldCreator Studies
1. Intro to Creator Studies2. Intro to Creator Policy3. Intro to Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonBending SteelTranslation
“GenZ”DirectoryPersonal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Loose”“Examples”Me & PaulVery Specific AdviceWhy I dropped outHow to be JealousContent vs. Journalism© EM 2024
3. People you know, and people you don’t
This chapter is on what I cannot get around, still, in my software year. There will 100% be opportunities for you to feel left out - the odds are that those are mostly going to be in calls between two Seniors and you might witness some adopted behaviors you should consider work for you at that moment in your career.
You don’t know anyone
First of all, venture used to be way smaller than it is today. Also, Seniors - then Juniors - do not love to admit it’s gotten bigger. There are plenty of previous Juniors who leapt deeper into venture and those names linger. Do not take it personally that anyone is talking about anyone else in the space you don’t know. Just look them up later and most of those people they’re talking about don’t even care to keep in touch anyways.
Talking poorly of other people
In general, as a Junior - don’t talk smack. Please, please - do not talk smack. Judge-y talking is a cultural bonding exercise that is a luxury for Seniors.
Seeing it, or not.
If there’s a call with Your Partner and Someone Else’s Partner, this is a gorgeous opportunity to see the social dynamics between GPs within industry. Write down as much as you can observe. The odds are, if you’re on that call, Your Partner wants for you to meet that person because 1) they’re proud 2) they want someone to blame if they didn’t see someone 3) they need someone to outbound what you didn’t see.