New-Age Consumer

New-Age Consumer

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Internet Basics

๐Ÿ““Online Commodities

Consumer and Creator

๐Ÿ““1. Creator = Consumer๐Ÿ““2. The Active Consumer๐Ÿ““3. โ€œCreator-GTMโ€๐Ÿ““3.A. Where the Viral Things Are๐Ÿ““4. The Anonymous Economy๐Ÿ““5. Pre-founder: People-focused investing

Content is King -- Bill Gates, 1997

Things To Do.

๐Ÿ““Work to Be Done๐Ÿ““Statements; No Mission

โฌœย Creator Financing

๐Ÿ““Untraditional Talent๐Ÿ““Villains/Heroes, Love/Technology

Creator Extras

๐Ÿ““Content is Eating the World๐Ÿ““A Spectrum of Influence๐Ÿ““Influencing Influencers

Investment

๐Ÿ““Total Content Market (TCM)/Content TAM (C-TAM)๐Ÿ““Revisiting Community Investing๐Ÿ““Rethinking Consumer LTV๐Ÿ““โ€œOrganicโ€ = unpaid?๐Ÿ““Introducing: On-Page Collaboration, LiveWriting, anti-Press Publish๐Ÿ““VC Managers: Finding your style๐Ÿ““Womenโ€™s Consumer (2022)๐Ÿ““The โ€œonlineโ€ button

Translation

๐Ÿ““โ€œGenZโ€

Personal Journal

๐Ÿ““An intro to Personal Journal๐Ÿ““Unfortunately ๐Ÿ““How to Build a Fund๐Ÿ““I Donโ€™t Want to Be You๐Ÿ““Advice for a Y1/Y2 woman in VC๐Ÿ““Advice for a Y3 woman in VC ๐Ÿ““My love letter to Journalists๐Ÿ““Women and Wikipedia ๐Ÿ““Manifesto๐Ÿ““Dating in Your Industry๐Ÿ““Alcohol and VC๐Ÿ““Invest in the Opposition ๐Ÿ““Not On Your Side๐Ÿ““Creator vs. Kinda โ€œcreatorโ€๐Ÿ““Forced Content.๐Ÿ““โ€œPedigreeโ€๐Ÿ““โ€œLeversโ€๐Ÿ““โ€œCleanupโ€๐Ÿ““โ€œExamplesโ€๐Ÿ““Me & Paul๐Ÿ““Very Specific Advice๐Ÿ““Why I dropped out๐Ÿ““Young People๐Ÿ““How to be Jealous๐Ÿ““Content vs. Journalism๐Ÿ““To Be Free
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Personal Investment Stuff
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Freshman Year
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Old Stuff
โšก
Tell me your thoughts

ยฉ EM 2024

Welcome to the New-Age Consumer.

A modern library and scrapbook on what the hell is happening with consumer investment, habits and the internet by creator and early-stage venture investor Em Herrera.

If youโ€™re on mobile, refresh this page. **

Here are some core themes to what I believe is the future of creating consumer earthquakes and what is causing them.

Purpose: This library is to:

  1. Highlight an emerging industry and consumer behavior that is being studied in live time.
  2. Iโ€™m mostly going to persuade you in my theory that the โ€œearly-stage consumerโ€ ecosystem has been and will continue being replaced with โ€œcreatorโ€ (industry use of the term).
  3. Mature the documentation of the creator ecosystem

How to consume this content:

  1. A library is only truly useful when itโ€™s complete. If thereโ€™s something youโ€™d want to add, tweet or DM me here. Iโ€™ll be giving credit on this page - and on twitter.
  2. Explore perspectives. Be open minded where you see fit.
  3. โ€œNew-windowโ€ it. Feel free to keep opening as many pages as you want. A lot of the links will be to insights that arenโ€™t my own, so take time and run through different opinions. Write down your opinions. Keep the tabs open. Be messy with it.
  4. This is a series of blogs. Thereโ€™s going to be another separate, but progressive version of these points that touches on the early-stage consumer ecosystem as a whole.
  5. Share your opinion. Send me a DM - tell me your thoughts.

Thanks to the many of friends who have heard me ramble and boil down these points to as short as I can possibly make it. Considering this is a workbook, and not a concluded blog yet - if youโ€™re reading this, youโ€™re a part of that. So thank you.

What I do

Currently GM @ Pre-Founder

Prev Slow Ventures Night Ventures

Supporting the creator ecosystem: Some policy/research stuff with Center for Creator Policy & Research, some pre-founder/nontechnical stuffโ€ฆ

Hunting/Gathering on my Curius.

Total diva