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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionCreators as StartupsContent is Eating the World5.A. Untraditional TalentCreator Studies
1. Intro to Creator Studies2. Creator Policy3. Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism© EM 2024
Welcome to the New-Age Consumer.
A modern library and scrapbook on what the hell is happening with consumer investment, habits and the internet by creator and early-stage venture investor Em Herrera.
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Here are some core themes to what I believe is the future of creating consumer earthquakes and what is causing them.
Purpose: This library is to:
- Highlight an emerging industry and consumer behavior that is being studied in live time.
- I’m mostly going to persuade you in my theory that the “early-stage consumer” ecosystem has been and will continue being replaced with “creator” (industry use of the term).
- Mature the documentation of the creator ecosystem
How to consume this content:
- A library is only truly useful when it’s complete. If there’s something you’d want to add, tweet or DM me here. I’ll be giving credit on this page - and on twitter.
- Explore perspectives. Be open minded where you see fit.
- “New-window” it. Feel free to keep opening as many pages as you want. A lot of the links will be to insights that aren’t my own, so take time and run through different opinions. Write down your opinions. Keep the tabs open. Be messy with it.
- This is a series of blogs. There’s going to be another separate, but progressive version of these points that touches on the early-stage consumer ecosystem as a whole.
- Share your opinion. Send me a DM - tell me your thoughts.
Thanks to the many of friends who have heard me ramble and boil down these points to as short as I can possibly make it. Considering this is a workbook, and not a concluded blog yet - if you’re reading this, you’re a part of that. So thank you.
What I do
Currently @ Slow Ventures —>
Prev Night Ventures
Supporting the creator ecosystem: Some policy/research stuff with Center for Creator Policy & Research, some pre-founder/nontechnical stuff…
Hunting/Gathering on my Curius.