**Scroll Down**
Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. โCreator-GTMโ3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No Missionโฌย Creator Financing
Untraditional TalentVillains/Heroes, Love/TechnologyCreator Extras
Content is Eating the WorldA Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTVโOrganicโ = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomenโs Consumer (2022)The โonlineโ buttonTranslation
โGenZโPersonal Journal
An intro to Personal JournalUnfortunately How to Build a FundI Donโt Want to Be YouAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia ManifestoDating in Your IndustryAlcohol and VCInvest in the Opposition Not On Your SideCreator vs. Kinda โcreatorโForced Content.โPedigreeโโLeversโโCleanupโโExamplesโMe & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. JournalismTo Be Freeยฉ EM 2024
Welcome to the New-Age Consumer.
A modern library and scrapbook on what the hell is happening with consumer investment, habits and the internet by creator and early-stage venture investor Em Herrera.
If youโre on mobile, refresh this page. **
Here are some core themes to what I believe is the future of creating consumer earthquakes and what is causing them.
Purpose: This library is to:
- Highlight an emerging industry and consumer behavior that is being studied in live time.
- Iโm mostly going to persuade you in my theory that the โearly-stage consumerโ ecosystem has been and will continue being replaced with โcreatorโ (industry use of the term).
- Mature the documentation of the creator ecosystem
How to consume this content:
- A library is only truly useful when itโs complete. If thereโs something youโd want to add, tweet or DM me here. Iโll be giving credit on this page - and on twitter.
- Explore perspectives. Be open minded where you see fit.
- โNew-windowโ it. Feel free to keep opening as many pages as you want. A lot of the links will be to insights that arenโt my own, so take time and run through different opinions. Write down your opinions. Keep the tabs open. Be messy with it.
- This is a series of blogs. Thereโs going to be another separate, but progressive version of these points that touches on the early-stage consumer ecosystem as a whole.
- Share your opinion. Send me a DM - tell me your thoughts.
Thanks to the many of friends who have heard me ramble and boil down these points to as short as I can possibly make it. Considering this is a workbook, and not a concluded blog yet - if youโre reading this, youโre a part of that. So thank you.
What I do
Currently GM @ Pre-Founder
Prev Slow Ventures Night Ventures
Supporting the creator ecosystem: Some policy/research stuff with Center for Creator Policy & Research, some pre-founder/nontechnical stuffโฆ
Hunting/Gathering on my Curius.
Total diva