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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionCreators as StartupsContent is Eating the World5.A. Untraditional TalentCreator Studies
1. Intro to Creator Studies2. Creator Policy3. Creator Investing4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism‣
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© EM 2024
Creators as Startups
Why it’s the right time to bulk up
Investing in Creators is not Media Investing.
It is true that the majority of investors interested in Creators will be people who would consider investing in podcast networks or MCNs, but that does not mean that investing in Creators is investing in Media. Simply put, Creators are not Media entities. Consumer and Creator is that point.
Things I’ve assumed and what’s the truth:
- Creators are non-technical talent.
- Truth: First-mover full-time creators are mostly, not technical.
- Truth: At the absolute earliest stages of finding great Talent - anyone can be anything.
- Truth: There are plenty of examples of technical creators.
- Conclusion: