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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionContent is Eating the World5.A. Untraditional TalentVillains/Heroes, Love/TechnologyFundamentals & FrameworksMake Great Content.Creator Studies
1. Intro to Creator Studies2. Creator Policy4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism© EM 2024
Creator Policy
It’s March 8th, 2024 and I’m on a train to Washington D.C. Tiktok just might actually be “banned” by whatever legal sense or public relevance that has or means.
At a moment like this, I, both as a user and as an investor and operator within the creator space, can’t help but notice how faceless the key pawn in the argument really is: creators.
The closest we have in the Creator Kingdom would either be MrBeast or maybe one of the Kardashians. But, I do think it’s unfair to argue that either has to have public stances on the topic. With that being said, there are plenty of identity management, human-testing, etc. etc. topics that public policy and public discourse by technology and sociology experts can have a field day on. However, as we all know, this So where is it that that public policy and creator s
Platforms are the backbone of modern small businesses, which are the backbone of the economy.
The first part… true. The second… almost.
- People spend more time on platforms than not.
- There’s a cultural transference of small businesses