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3.A. Where the Viral Things Are

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3.A. Where the Viral Things Are

  • I see too many “viral” products in a day.
  • Word “viral” feels icky now, totally commoditized word.
  • Marketing something as “viral” is less effective than it used to be.
  • Distributed FOMO, basically.
  • I see “2-3M followers” on platforms daily. Bar for a “real influencer” is super fucking high.
  • People don’t lean into the “virality hype —> direct purchase” pipeline as easily as they used to.
  • Before purchasing viral products I want to see other reviews of it to clarify hype vs. reality. (checking secondary voices) even for their favorite creators.

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