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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionUntraditional TalentVillains/Heroes, Love/TechnologyCreator Extras
A Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)“Organic” = unpaid?Rethinking Consumer LTVIntroducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)Translation
“GenZ”Personal Journal
An intro to Personal JournalAlcohol and VCHow to be JealousNot On Your Side“Pedigree”“Levers”“Cleanup”“Examples”My love letter to JournalistsUnfortunately Why I dropped outAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC Women and Wikipedia ManifestoDating in Your IndustryInvest in the Opposition Forced Content.Me & PaulVery Specific AdviceYoung PeopleContent vs. JournalismTo Be Free‣
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3.A. Where the Viral Things Are
- I see too many “viral” products in a day.
- Word “viral” feels icky now, totally commoditized word.
- Marketing something as “viral” is less effective than it used to be.
- Distributed FOMO, basically.
- I see “2-3M followers” on platforms daily. Bar for a “real influencer” is super fucking high.
- People don’t lean into the “virality hype —> direct purchase” pipeline as easily as they used to.
- Before purchasing viral products I want to see other reviews of it to clarify hype vs. reality. (checking secondary voices) even for their favorite creators.
related:
- 3.A. Where the Viral Things Are