**Scroll Down**
Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneStatements; No MissionContent is Eating the World5.A. Untraditional TalentVillains/Heroes, Love/TechnologyFundamentals & FrameworksMake Great Content.Creator Studies
1. Intro to Creator Studies2. Creator Policy4. A Spectrum of Influence5. Influencing Influencers6. The History of the Creator Economy [working]2. View: ResearchInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia “Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceAnother half. Why I dropped outYoung PeopleHow to be JealousContent vs. Journalism‣
‣
‣
© EM 2024
3.A. Where the Viral Things Are
- I see too many “viral” products in a day.
- Word “viral” feels icky now, totally commoditized word.
- Marketing something as “viral” is less effective than it used to be.
- Distributed FOMO, basically.
- I see “2-3M followers” on platforms daily. Bar for a “real influencer” is super fucking high.
- People don’t lean into the “virality hype —> direct purchase” pipeline as easily as they used to.
- Before purchasing viral products I want to see other reviews of it to clarify hype vs. reality. (checking secondary voices) even for their favorite creators.
related: