Internet Basics
Online Commodities
Consumer and Creator
1. Creator = Consumer
2. The Active Consumer
3. “Creator-GTM”
3.A. Where the Viral Things Are
4. The Anonymous Economy
5. Pre-founder: People-focused investing
5. Pre-founder: Nontechnicals
Creator Studies
1. Intro to Creator Studies
2. Creator Policy
2. View: Research
3. A Spectrum of Influence
4. Influencing Influencers
Investment
TCM/C-TAM
Rethinking Consumer LTV
“Organic” = unpaid?
Introducing: LiveWriting, anti-Press Publish
VC Managers: Finding your style
Women’s Consumer.
The “online” button
Translation
“GenZ”
Directory
Personal Journal
An intro to Personal Journal
Advice for a Y2/Y2 woman in VC
Advice for a Y3 woman in VC
My love letter to Journalists
Women and Wikipedia
“Pedigree”
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© EM 2024
DTC is dead
This is completely anecdotal.
Not entirely, just solo DTC.
- Mixed retail is the only way to go
- Used to work because online ads were cheap
- Attention was cheap
- Flood of online brands hard to keep attention
- Consumers used to next-day/same-day delivery, so they’d rather go in person
- I dont know how to say this, but there’s nothing like spending money in person