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Internet Basics
Online CommoditiesConsumer and Creator
1. Creator = Consumer2. The Active Consumer3. “Creator-GTM”3.A. Where the Viral Things Are4. The Anonymous Economy5. Pre-founder: People-focused investingContent is King -- Bill Gates, 1997
Things To Do.
Work to Be DoneNot Real Founders.Entrepreneurship, but not StartupStatements; No MissionContent is Eating the World5.A. Untraditional TalentVillains/Heroes, Love/TechnologyFundamentals & FrameworksCreator Extras
A Spectrum of InfluenceInfluencing InfluencersInvestment
Total Content Market (TCM)/Content TAM (C-TAM)Revisiting Community InvestingRethinking Consumer LTV“Organic” = unpaid?Introducing: On-Page Collaboration, LiveWriting, anti-Press PublishVC Managers: Finding your styleWomen’s Consumer (2022)The “online” buttonTranslation
“GenZ”Personal Journal
An intro to Personal JournalAdvice for a Y1/Y2 woman in VCAdvice for a Y3 woman in VC My love letter to JournalistsWomen and Wikipedia Invest in the Opposition“Pedigree”“Context”“Levers”“Cleanup”“Examples”Me & PaulVery Specific AdviceWhy I dropped outYoung PeopleHow to be JealousContent vs. Journalism© EM 2024
Not Real Founders
Synthetic Founders and justifying People in Companies.
A few weeks into attempting to raise a fund around early-stage holding companies, I realized that in the Lord’s Year of 2025… it probably is harder to justify the use of humans as investments over most use cases where humans are involved “that can be automated anyways.”
Founder - as a job is one of those cases.
I’ve been bringing this up to my founder friends… and, of course, I’ve been hit with one of the strongest visceral reactions to something.
“That’s an abomination to the startup industry.”
It’s not to say that this idea is a good idea, but it is something to test and to be aware of conceptually as Founders continue to hand over data rooms to VCs market mapping industries.
