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“Creator” vs. “Consumer”
Who’s in it and what it means.
For the guests in the audience who might not bc in VC or tech at all, I want to tell you how VCs think about consumer investing - at the most generalized, and basic level.
“Creator”
“Creator” is currently categorized by creator-enablement tooling.
Creator, by the definition of most in industry, is one of two camps:
Everyone: Most people have social media accounts.
Individuals who make money through brand deals: In my opinion, this is where most “Creator” assumptions are.
Influencer vs. Creator
At the risk of an eyeroll, these terms mean the same thing, but have been gendered.
Simply said, Influencer = girl and Creator = boy.
“Consumer”
For your enjoyment, I’ve decided to segment out every consumer-software or CPG/DTC fund I can think of.
| Name | Tags |
|---|---|
Footwork | Software |
General Catalyst | Software |
Red Swan Ventures | Software |
MaC Venture Capital | Software |
Uncork Capital | Software |
Lerer Hippeau | SoftwarePhysical Product |
M13 | Software |
BAM Ventures | Software |
Forerunner Ventures | SoftwarePhysical Product |
Hannah Grey | Physical Product |
Crosslink Capital | Software |
a16z | Software |
Bessemer Venture Partners | Software |
Floodgate | Software |
Freestyle Capital | Software |
Initialized Capital | Software |
Long Journey Ventures | Software |
Caffeinated Capital | Software |
Village Global | Software |
Fuel Capital | Software |
Pear VC | Software |
Seven Seven Six | Software |
Index Ventures | Software |
Chapter One Ventures | Software |
Elizabeth Street Ventures | Software |
G9 | SoftwarePhysical Product |
Shrug Capital | Software |
Female Founders Fund | Software |
BBG Ventures | Software |
Headline | Software |
Sapphire Sport | Software |
Greylock | Software |
Founders Fund | Software |
FirstMark Capital | Software |
NextView Ventures | Software |
Sugar Capital | SoftwarePhysical Product |
Afore Capital | Software |
Scribble Ventures | Software |
Menlo Ventures | Software |
Abstract Ventures | Software |
Slow Ventures | Software |
BoxGroup | Software |
Craft Ventures | Software |
Unusual Ventures | Software |
True Ventures | Software |
FJ Labs | Software |
Redpoint | Software |
Patron | Software |
Alpine Ventures | Software |
Centre Street Partners | Software |
Maveron Ventures | Software |
Burst Capital | Software |
Listen Ventures | SoftwarePhysical Product |
GreatPoint Ventures |