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“Consumer” vs. “Consumer”

Internet Basics

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Online Commodities

Consumer and Creator

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Creator=Consumer
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The Active Consumer
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Creator GTM
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“Consumer” vs. “Consumer”
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Spectrum of Influence
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Where the Viral Things Are
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Influencing Influencers

Creator GTM

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1. Intro to Creator GTM

Creator Studies

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1. Intro to Creator Studies
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2. Workspace: Research
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3. Workspace: Books

Investment

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The Anonymous Economy
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Introducing: LiveWriting, anti-Press Publish
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Future of Beauty
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“Organic” = unpaid?
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Rethinking Consumer LTV
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Women’s Consumer.
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The “online” button
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A case for Pinterest
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A slight case for Tumblr

Translation

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“GenZ”
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Directory

© EM 2024

“Creator” vs. “Consumer”

Who’s in it and what it means.

For the guests in the audience who might not bc in VC or tech at all, I want to tell you how VCs think about consumer investing - at the most generalized, and basic level.

“Creator”

“Creator” is currently categorized by creator-enablement tooling.

Creator, by the definition of most in industry, is one of two camps:

Everyone: Most people have social media accounts.

Individuals who make money through brand deals: In my opinion, this is where most “Creator” assumptions are.

Influencer vs. Creator

At the risk of an eyeroll, these terms mean the same thing, but have been gendered.

Simply said, Influencer = girl and Creator = boy.

“Consumer”

For your enjoyment, I’ve decided to segment out every consumer-software or CPG/DTC fund I can think of.

Untitled

NameTags
Footwork
Software
General Catalyst
Software
Red Swan Ventures
Software
MaC Venture Capital
Software
Uncork Capital
Software
Lerer Hippeau
SoftwarePhysical Product
M13
Software
BAM Ventures
Software
Forerunner Ventures
SoftwarePhysical Product
Hannah Grey
Physical Product
Crosslink Capital
Software
a16z
Software
Bessemer Venture Partners
Software
Floodgate
Software
Freestyle Capital
Software
Initialized Capital
Software
Long Journey Ventures
Software
Caffeinated Capital
Software
Village Global
Software
Fuel Capital
Software
Pear VC
Software
Seven Seven Six
Software
Index Ventures
Software
Chapter One Ventures
Software
Elizabeth Street Ventures
Software
G9
SoftwarePhysical Product
Shrug Capital
Software
Female Founders Fund
Software
BBG Ventures
Software
Headline
Software
Sapphire Sport
Software
Greylock
Software
Founders Fund
Software
FirstMark Capital
Software
NextView Ventures
Software
Sugar Capital
SoftwarePhysical Product
Afore Capital
Software
Scribble Ventures
Software
Menlo Ventures
Software
Abstract Ventures
Software
Slow Ventures
Software
BoxGroup
Software
Craft Ventures
Software
Unusual Ventures
Software
True Ventures
Software
FJ Labs
Software
Redpoint
Software
Patron
Software
Alpine Ventures
Software
Centre Street Partners
Software
Maveron Ventures
Software
Burst Capital
Software
Listen Ventures
SoftwarePhysical Product
GreatPoint Ventures